PRESS RELEASE

THE EIFFEL TOWER ISSUES A NEW VENETIAN RED STYLISED VERSION OF ITS “DIAMOND LIGHTS” FOR CHRISTMAS

November 2017

Echoing the 300 million visitors who have flocked to the Tower since 1889, la Société d’Exploitation de la Tour Eiffel has decided to issue a new limited and numbered series of its “Diamond Lights” for Christmas.

These authentic lightbulbs that previously made the Eiffel Tower sparkle have been turned into decorative objects that will make truly outstanding gifts for collectors of rare items or Eiffel Tower enthusiasts!

450 new authentic items in a limited, numbered and “original red” series sold with a silkscreen print

As the 300 items put on sale last year were bought in less than 20 days, SETE has decided to issue a new set of “Diamond Lights” this year for the festive period. The second edition of these Lights comes in an embellished and stylised Venetian red version, inspired by the historic colour of the Tower.

Intended as a genuine decorative collector’s object, the Diamond Lights are being issued in a limited and numbered series of 450 items.

The flashing lightbulbs were taken down from the Tower before being riveted on a “soft to touch” mild steel base, a throwback to the puddle iron used by Gustave Eiffel to build the Tower.

In addition to the new colour of the base, the 2017 version also features a silkscreen print bearing the title of “Embrasement de la tour Eiffel pendant l’Exposition Universelle de 1889” (The Eiffel Tower alight during the Exposition Universelle of 1889) based on an engraving by Georges Garen. They are numbered from 1 to 450.

A unique object for a great gift or to treat yourself!

Le « Diamant de Lumière » a été développé en collaboration avec ARTEUM, acteur de référence européen dans le domaine de la vente au détail de produits culturels et touristiques et éditeur de produits créatifs sous licences, qui le distribue.

The “Diamond Light” was developed in collaboration with ARTEUM, a major European player in the cultural and tourist retail products industry that also issues creative products under licence.

Each “Diamond Light” is unique: it bears the traces of its life on the Tower, brushstrokes and imperfections: all signs of its authenticity. The packaging has been designed to match the authentic and “industrial” nature of the object.

Unique item, rare object, bearer of the history of the Eiffel Tower, the “Diamond Light” is a truly original idea that will delight collectors of authentic items and Eiffel Tower enthusiasts.

Where and how can the “Diamond Lights” be bought?

The “Diamond Lights” will go on sale on Friday 1 December on the official Eiffel Tower website, each one prices at €540, inclusive of post and packing. Just 450 items will be issued, each one sold with its respective numbered certificate of authenticity.

Discover the “Diamond Lights” at:

sparkling.toureiffel.paris

The sparkling Eiffel Tower

Created for the countdown to 2000 by lighting designer Pierre Bideau, this daily light show never ceases to delight Parisians and visitors from across the planet.

Thanks to 20,000 flashing lightbulbs (5,000 each side) the tower sparkles every five minutes after the beginning of each hour throughout night-time.

          About the Société d’Exploitation de la Tour Eiffel (Eiffel Tower Operating Company)

SETE is a local public company whose capital is 60% owned by the City of Paris and 40% by the Department of Paris. Its Board of Directors is chaired by Bernard Gaudillère, Councillor of Paris. SETE, which has around 340 employees and achieved a 77.8 million euro turnover in 2016, is headed by Anne Yannic.